For transit operators, whose role is to facilitate the routing of SMS messages between networks, being linked to fraudulent or spammy traffic can have long-lasting negative effects on their brand, customer relationships, and business opportunities. Enterprises that rely on SMS for communication (e.g., for OTPs, marketing, or notifications) may lose trust in a transit operator's ability to manage and protect their traffic. In the long run, this can lead to customer churn and a decline in revenue.