For operators facing a decrease in margin on their SMS traffic, the typical response is to pursue volume growth, which often leads to rising operational costs. A more strategic approach, however, is to optimize message routing based on the value of each message type and the cost of available channels.

Traditional bulk traffic management forces a compromise by routing critical OTPs and less time-sensitive marketing traffic through the same channels. This leads to direct margin erosion – wasting premium routes on low-priority messages or risking the delivery of time-sensitive alerts on unreliable channels. Furthermore, manual traffic classification and the constant adaptation of routing rules are labor-intensive and prone to human error.

The Skyward Traffic Typifier addresses this challenge by providing atomic-level control of SMS traffic through real-time analysis of each message's content and metadata. The service integrates directly with an operator's switch via a straightforward API. For every SMS, the switch queries STT and receives a type ID tag within milliseconds, enabling instant, automated routing decisions.

The core functionality of STT includes classification into essential SMS categories that dictate routing strategy: